In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. We at Cheer Up are huge fans of instant film and really wanted to use some when shooting this collection. Many will know that polaroids are no longer in production anymore which is why we contacted our friends over at Impossible. We were hooked up with buckets of film and the results are showcased beautifully below …
Big shout out to photographer Dan Sims, and of course, a big thanks to everyone at The Impossible Project.
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