This time round we wanted to show you the new Cheer Up AW11 Collection in a bit of a different light. Which is why we teamed up with photographer Dan Sims and director Tim Mattia to bring you a vast selection of images (moving and still) to showcase our beautiful new clothes! Below are just a few of our favourite campaign shots from our three day shooting extravaganza, click to see the full Lookbook or Film.
Sending lots of love and respect to everybody that’s picked up some of our latest gear. Thanks, Ed & Matt xx
Ana wears Wreath Ash White Stripe
Anaya wears Rolled Sleeve Girls Flower . Nick wears Wreath Dark Heather Crew Neck
Ed wears 8 Bit Shake Short Sleeve
Anaya and Abbie wear Rolled Sleeved Girls Flower
Abbie wears Constellations Short Sleeve
David wears BÄSICS White Short Sleeve Ana wears Rolled Sleeved Girls Flower
Abbie wears White Bonez Short Sleeve
Matt wears Black Braille Short Sleeve
Ana wears White Shapeshifter T-Shirt
Matt & Ed wear Le Masque T-Shirts
Ed wears White Constellation Short Sleeve
We’ll be posting a behind the scenes video imminently. !
