Story

We are two best friends that were united by our love for music and fashion … from casual chats to energetic brainstorming it was not long before the concept of Cheer Up Clothing was spawned.

Over the past three years we have worked closely with the Cheer Up family to nurture our unisex clothing brand. Through hard work and by keeping a savvy eye on style it has evolved into a company that caters to both the mad world of music and the ever-changing fashion industry. From simple beginnings of home drawn designs to iconic sell outs, we believe the clothes speak loudly for themselves on behalf of a brand …

It would have been easy to label Cheer Up as just another t-shirt company, but it seems the unique uplifting first collections set us apart from the brands that emerged at that time. Ignoring what was expected of us we were quickly defined as ‘original’, finding a niche within the mass market. Since the initial designs, our company and its fan-base has grown, and we now find ourselves with a vast community of satisfied customers and loyal friends. We take a lot of pride in our products, and only release what we believe to be stylish, top quality, and the kind of clothes we ourselves love to wear!

2011 sees Cheer Up enter an exciting new era, taking our relationships with musicians up a few notches, rather than mere sponsorship we have decided to invite artists down to the office for interviews and acoustics sessions which can be viewed on the T-Room section of the website. Previously we have gained the support of several highly acclaimed bands and touring artists such as Four Year Strong, You Me At Six, All American Rejects, The King Blues but this year sees us collaborating with names covering all sorts of interesting bases and industries.

We believe our close friendships in the office and our shared passion for the brand have contributed largely to our success and we always hope to have a similarly happy relationship with our customers and clients. From the very beginning, our brand has been founded on friendship. We consider any friend of Cheer Up a friend of ours, so we promise we will never cut corners on our service and quality. Without our customers, we would never have been able to develop our brand and our message, so for all your support, we’d like to say a big massive thank you!

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