Story

Cheer Up is a London based, fashion focused lifestyle label. We create iconic clothing that is confident, individual and that makes our customers feel good! Founded by musicians Matthew Barnes and Edward Thomas in 2007 Cheer Up started as a small bedroom label that has now evolved into a company that caters to both the mad world of music and the ever-changing fashion industry. Cheer Up can regularly be seen on some of the UK’s hottest musicians and most talked about celebrities, it has even gained recognition from the likes of Richard Branson.

Our collections are notoriously fun, trend driven and always include our iconic ‘Milkshake’ logo. We like to keep things fresh and love to collaborate. Over the last few years we have released exclusive collections with some of our favourite artists including Hattie Stewart, Keaton Henson & Arran Gregory. Since the initial designs, our company and its fan-base has grown, and we now find ourselves with a vast community of satisfied customers and loyal friends. We take a lot of pride in our products, and only release what we believe to be stylish, top quality, and the kind of clothes we ourselves love to wear!

More than just a clothing label, Cheer Up has a dedicated area of the website (The T-Room, soon to be relaunched!) that showcases established and up and coming musicians through exclusive acoustic performances that are enjoyed by a vast community of loyal customers and friends. Artists featured in the T-Room include Bastille, AlunaGeorge & Tonight Alive. These can now be viewed over on our Youtube channel.

We believe our close friendships in the office and our shared passion for the brand have contributed largely to our success and we always hope to have a similarly happy relationship with our customers and clients. From the very beginning, our brand has been founded on friendship. We consider any friend of Cheer Up a friend of ours, so we promise we will never cut corners on our service and quality. Without our customers, we would never have been able to develop our brand and our message, so for all your support, we’d like to say a big massive thank you!